Decoding the 'Ba Den Mountain Tay Ninh Ice Cream Phenomenon' Going Viral on Social Media

“ I came from Ho Chi Minh City to Ba Den Mountain to buy ice cream because I was very curious when I saw many young people checking in frequently. The Ba Den Mountain ice cream is indeed very unique in its shape, and the flavor is delicious. I liked the ice cream shaped like a cable car and the one shaped like the summit marker the most”  – Ms. Thanh Huong (District 1, Ho Chi Minh City) shared excitedly.

Like Ms. Huong, many young people visiting Ba Den Mountain do not miss the opportunity to try the cool ice cream flavors and check in with the uniquely shaped ice creams. Mr. Hoang Ngoc Huu (Long An) said: “Just checking in with this ice cream shows that you have reached the highest peak in the Southern region.”

The iconic images of the highest mountain in the South have become the inspiration for the Nui Ba ice cream series, which is why tourists are particularly delighted. Images of the modern cable car, the station recognized by Guinness as the "Largest cable car station in the world", the milestone of Nui Ba Den mountain at an altitude of 986m, to the image of the lotus flower symbolizing Buddhist culture…, all are creatively shaped into eye-catching ice cream with a "one-of-a-kind" mark for this destination.

"The ice cream is also very delicious – Ms. Thanh Huong (Tay Ninh) excitedly said – The feeling of eating cold ice cream that melts in your mouth on the mountaintop with the misty, chilly weather is very interesting. The ice cream is delicious so it melts a bit quickly, so if you want to check-in with the ice cream, remember to be quick!". 

According to a representative of Sun World Ba Den Mountain Tourist Area (KDL), currently, Ba Den Mountain ice cream has 5 flavors: young rice, passion fruit, chocolate, strawberry, jackfruit. These are all refreshing flavors that most tourists find very enjoyable. "Soon there will be more flavors, more designs, and more surprising messages so that Tay Ninh's Ba Den Mountain ice cream is not just a simple snack, but an interesting experience for tourists visiting the highest mountain in the South" – the KDL representative added.

Ba Den Mountain ice cream is trending and has become a must-try dish when visiting Tay Ninh. Staff at Sun World Ba Den Mountain Tourist Area said that the ice cream counter is always crowded with customers, and sometimes they even run out of stock, unable to produce enough ice cream to serve customers, especially on weekends. Some people who couldn't buy ice cream at the foot of the mountain took the cable car to the summit just to buy an ice cream. "Although it was launched just over a week ago, we have sold nearly ten thousand ice creams. Now, the question our staff are asked most often by tourists on the mountain is 'Where is the Ba Den ice cream counter?'" – Duy Khanh, a staff member at the Tourist Area, excitedly shared.

As the leading spiritual destination in the Southern region, Ba Den Mountain attracts millions of visitors annually to Tay Ninh. This is not only a sacred mountain associated with the legend of Linh Son Thanh Mau Bodhisattva and the Ba Pagoda system dating back 300 years, but also a destination for many unique spiritual cultural experiences atop the mountain.

Dubbed the “foremost mountain under heaven”, Ba Den Mountain is also a destination that tourists particularly enjoy with many famous check-in spots such as the Tay Bo Da Son Buddha Statue atop Asia's highest mountain, the “legendary” milestone at an altitude of 986m, or the cable car station designed like an ancient cathedral with characteristic features of architect Gaudi’s world-famous works… This is also why Ba Den Mountain ice cream, featuring iconic images of the destination, has become a check-in “phenomenon” for many tourists./.